Downtown Yarmouth Market Analysis Survey

1.

Business Name

Maximum 255 characters

0/255

2.

Business Postal Code

Maximum 255 characters

0/255

4.

Why did you choose to start your businesses?

6.

Have you considered extending your business hours?

Yes

No

7.

If no, what has prevented you from doing so?

8.

Do you believe you have sufficient foot traffic during your operating hours?

Yes

No

Other (please specify)

9.

What do you think is the most important for making sales for your customers?

(Check all that apply)

10.

How well do you feel your business meets these customer needs?

12.

What feedback do you frequently receive from your customers?

13.

Do you track any customer data?

14.

How do consumers discover your business?

(Check all that apply)

15.

Which events do you find most effective in attracting foot traffic?

Local festivals and fairs

Seasonal sales or promotions

Community outreach events

In house events/workshops (pottery class, dance class etc)

Other (please specify)

16.

Based on your experience, what factors influence the shopping behavior of your customers the most?

(Check all that apply)

18.

What are the primary challenges facing your business currently?

(Check all that apply)

19.

Have you done anything to address these needs?

20.

What general marketing strategies do you think should be employed to market Downtown Yarmouth more effectively?

(Check all that apply)

Increased digital marketing (e.g., social media campaigns, SEO)

Development of a unified branding strategy for Downtown Yarmouth

Collaboration between businesses for joint promotions

Better use of local media (newspapers, radio, etc.) for advertising

Better collaboration with business development organizations (Chamber of commerce, YASTA, Town of Yarmouth, WREN, CBDC)

Other (please specify)

21.

What specific promotional activities could be implemented to attract more visitors to Downtown Yarmouth?

(Check all that apply)

Hosting more local events and festivals

Improving signage and visual appeal of the downtown area

Offering promotions targeting tourists, such as discounts or special offers

Organizing seasonal sales or shopping festivals

Implementing loyalty programs or customer reward schemes

Other (please specify)

22.

What kind of support or initiatives from local authorities or business associations would most help your business thrive?

(Select all that apply)

Financial incentives (e.g., grants, and other financial incentives)

Marketing and advertising support

Organizing more local events to increase foot traffic

Improvements in local infrastructure (e.g., parking, lighting)

Training and development programs for business owners and staff

Better communication and collaboration between businesses and local government

Streamlining regulatory processes and reducing bureaucratic hurdles

Security and safety enhancements in the downtown area

Other (please specify)

23.

Are there any specific initiatives or improvements you believe would enhance the attractiveness of Downtown Yarmouth as a business destination?

24.

What do you feel is missing as a business in the downtown of Yarmouth?

25.

Is there anything else you would like to be aware of?

26.

Would you be interested in a follow-up call?

Yes

No

27.

If yes, please provide your contact details below:

Name:
Phone Number:
Email Address: